Buddy Media Buys Social Analytics Firm Spinback

WPP-backed Facebook page management company Buddy Media has acquired Spinback, a New York-based firm that provides social media sharing and analytics tools. Terms of the deal were not disclosed.

Spinback, which launched last October, provides 'social commerce' tools that allow consumers to share products and purchases via Facebook, Twitter and e-mail. Additionally, its EasyTrack analytics dashboard enables companies to measure sharing and the resulting traffic, conversions and sales.

Buddy Media provides client brands with the ability to launch, maintain and measure their Facebook presence in any country and in any language.

While at present Spinback primarily serves retailers, Buddy Media plans to expand its offering to serve its own client list of blue chip brands and agencies.

As part of the deal, which is Buddy Media's first acquisition, Spinback's five-person team will join the buyer's c.170 employees in its US headquarters in the Flatiron building in New York City.

Buddy Media founder and CEO Michael Lazerow comments: 'With this acquisition, Buddy Media can now answer the question 'what is the ROI of social media?' better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and e-mail.'

Andrew Ferenci, Spinback's co-founder and CEO, says the combination of the two firms' technologies will provide 'the most powerful social business solution on the market'.

Web site: www.buddymedia.com and www.spinback.com .