In4mation Insights Hires Wisniewski to Lead Analytics

In the US, MR and analytics provider In4mation Insights has appointed Nielsen veteran Ken Wisniewski to lead its new Analytical Consulting Practice.

The firm specializes in consumer research, analytics and modeling to support studies of pricing, marketing ROI, NPD, segmentation and others.

Wisniewski (pictured) joins with more than 25 years' experience in the design and execution of analytical modeling and consulting, for a variety of functions including marketing, sales, product development, simulations and forecasting. For the past five years he served as Senior Partner and MD, Analytical Consulting at Momentum Market Intelligence, before which he spent two years as SVP, Franchise Leveraging at Citigroup.

Earlier in his career, he was an Associate Director in the Center for Research in Marketing at the University of Chicago, and then spent 16 years at Nielsen in Brussels and London, latterly as VP Global, Advanced Analytical Consulting.

Steve Cohen, In4mation Insights Partner and co-founder, comments: 'Having Ken join us really gives a great boost to the breadth of our analytic offerings, gets us into new clients and markets, and helps us expand our products and services. His experience will help guide our team of PhD modelers and software engineers.'

Web site: www.in4ins.com .