Hitwise Rolls Out Internet Measurement in China

Online competitive intelligence provider Experian Hitwise has rolled out its Internet measurement service in China, where it will report on more than a million web sites over 130 industries across the country's major search engines.

The firm, which became part of information giant Experian in 2007, provides daily insights on how 25 million Internet users around the world interact with more than 5 million web sites. As well as the new base in China, it also operates in Hong Kong, India, Singapore, Australia, New Zealand, the US, the UK, Canada, France and Brazil.

The new service will combine data from opt-in panels with stats from Chinese ISPs, which will be cleansed, aggregated and regionally weighted to provide a representative view of online behavior across the country.

'China represents a huge opportunity for many businesses, and as demand increases for digital-marketing differentiation, so too does competition for the online consumer,' states Matt Seeley, Group President, Experian Marketing Services, North America. 'This expansion further underlines our continued emphasis on providing global digital capabilities for our clients and our commitment to investing and growing the online marketing industry.'

Web site: www.experian.cn .