Senior Appointments and Paris Office for InfoMedics

Physician-patient feedback firm InfoMedics has expanded with the opening of an office in Paris and appointments to boost its European, Latin America and Asia Pacific regions.

InfoMedics works for pharma clients in more than 20 countries outside the US. The firm invites patients to provide feedback to their prescribing physician using an approach rooted in behavioral science, giving clients an insight into what makes some patients stick to a treatment plan, while others stop.

As part of its expansion, the firm has appointed Mathieu Nabet to lead its European operation from the new Parisian office. He joins from Warner Chilcott France (formerly Procter & Gamble Pharmaceuticals France), where he served as Customer Marketing and Partnerships Manager, overseeing the Customer Strategy team.

Additionally, the firm has promoted Amy Weickert to the post of Account Director for the Latin American and Asian Pacific regions. A 10-year InfoMedics veteran, Weickert most recently served as Senior Director of Marketing.

'International business development is one of the key elements of our growth strategy this year,' explains President and CEO, Gene Guselli (pictured). 'We're seeing an increased demand from pharma clients for both our customized integrated marketing solutions offered in the US and for unbranded, comprehensive, disease management programs internationally that engage patients throughout their journey to health.'

Web site: www.infomedics.com .