Virtual Surveys Rebrands as 'Join the Dots'

UK-based agency Virtual Surveys has re-branded under the name 'Join the Dots', which it says reflects its growth and development, as well as its evolving business focus.

Founded in 1998 by former RI Director Pete Comley (pictured), Virtual Surveys pioneered web site research in Europe, and now also provides advertising, customer experience, product and service optimisation and online communities.

The firm, which has an annual turnover of approximately £4m, employs around 50 staff at its offices in Manchester and in Hook, Hampshire.

The new name is said to emphasise the aim of providing clients with a broader consumer perspective, to which end the company is also launching a new bi-annual publication, the Comley Report. This examines macro factors affecting today's consumer, such as the economy and demographic trends, and overlays this with the micro context of specific consumer motivations.

'By using a number of different research methodologies and connecting findings with valuable information identified from multiple industry sources, we are able to help clients gain a much broader and inspiring consumer perspective on their product and services,' states Comley. 'That's what we're all about, making consumer connections that give our clients a competitive edge.'

Web site: www.jointhedotsmr.com .