MarketShare Hires Former GroupM Leader

Marketing analytics provider MarketShare has appointed former GroupM Business Science CEO Steve Simpson as EVP of Global Accounts and Strategic Growth, based in London.

Founded in 2005, MarketShare has developed a suite of software solutions which combine advanced analytics and statistical modeling to help companies improve their sales and marketing strategies. The company is headquartered in Los Angeles, California with offices in San Francisco, New York, London, Tokyo and Bangalore.

In April, the firm closed a $32m 'follow-on' investment from Elevation Partners, whose MD and co-founder is U2 front-man Bono.

Simpson joins after almost eight years as the CEO of GroupM Business Science, where he led a global practice of 150 staff, tasked with helping clients create value from their data. In 2003, he became Global Director of Mindshare ATG, and before this he served as Strategic Planning Development Director at Initiative Media where he was responsible for Unilever's planning, consumer insight, technology and ROI capabilities on a global basis.

Simpson began his career as a graduate trainee at WPP-owned econometrics shop OHAL in 1992, and progressed to the board by 1997.

'Steve has a great understanding of the business, a hunger for innovation and an appreciation for MarketShare's unique analytic and technological solutions for marketers and agencies,' states COO Ivan Markman. 'With his skills and knowledge we look forward to extending our momentum.'

Web site: www.marketshare.com .