Email Campaign Specialist Buys smartFOCUS

Marketing and customer intelligence software provider smartFOCUS has been acquired by online campaign manager Emailvision, in a deal reported to be valued at £25.3m in cash.

smartFOCUS's solutions integrate off-line and online data, analysis, campaign and performance management to deliver communications which it claims increase campaign conversion rates and improve customer insight.

As part of the deal, Emailvision will retain smartFOCUS office locations in the US, UK, Netherlands and France, and re-locate its own Paris HQ to London.

Emailvision says the acquisition positions the group as the 'worldwide leader' of on-demand software for e-mail, mobile and social campaign management.

Nick Heys, Emailvision CEO, comments: 'Both Emailvision and smartFOCUS have a mission to help marketers build more profitable relationships with their customers. Our clients will now have the best of both worlds by bringing together campaign management software for e-mail, mobile and social marketing with powerful customer intelligence from smartFOCUS.'

Web sites: www.smartfocus.com and www.emailvision.co.uk .