Greene Leaves NPD to Head Nielsen's Durables Arm

Peter Greene has left consumer and retail specialist The NPD Group after nearly 20 years, to join Nielsen's Segmentation and Local Market Analytics division in a newly created role, SVP Durables Strategies.

For the past four years, Greene has served as NPD's President, Audio/Video and Imaging, with P&L responsibility for one of the firm's largest industry sectors. Prior to this, he was VP and General Manager of the Consumer Technology sector, President, Home Products, and VP - Financial Services.

In his new role, Greene will direct the strategy and development of solutions for durables clients, by integrating Nielsen's data assets with proprietary and third-party information.

'We are very excited to have someone with Peter's experience lead our division in this area,' states Drake Bassett, President of the Segmentation and Local Market Analytics division. 'This appointment and the creation of this role is the next step in our ongoing commitment to bring world class solutions to the durables industries.'

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