RAJAR Extends Ipsos MORI Contract

RAJAR, the UK's radio audience research body, has extended its audience measurement contract with Ipsos MORI through to 2014. The agency has conducted the programme since RAJAR was founded in 1992.

In addition to managing a paper-based diary and conducting interviews among more than 100,000 respondents each year, the agency is now responsible for introducing and adapting the newly-developed online radio listening diary, which was built by YouGov last year. RAJAR CEO Jerry Hill (pictured) said Ipsos MORI is critical to the success of the 'new innovation'.

Liz Landy, MD of Ipsos MediaCT, says the benefits of the new system include quicker data capture plus the potential to increase uptake among a younger profile. This bi-modal data collection service will be facilitated through her firm's CAPI system.

RAJAR (Radio Joint Audience Research), which is wholly owned by the BBC and the RadioCentre, was established in 1992 to operate a single audience measurement system for the radio industry.

Web sites: www.rajar.co.uk and www.ipsos.com .