ChoiceStream Debuts Individual Intent Predictor

US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages.

ChoiceStream converts shopping behavior and media consumption data into intelligence about individual consumers' unique preferences, to help clients target their prospects with the right adverts.

The new platform combines a proprietary database of consumer intentions with sources of behavioral data to create custom audience segments which it considers best-suited for particular brand messages. This, the firm claims, provides the only targeting platform that is focused on audience targeting at the individual level.

'Unlike DSPs (data service providers), we have our own proprietary data that is highly predictive of how consumers will respond to brand advertisements,' states COO Eric Bosco, who is the architect of CRUNCH. 'We also provide detailed audience analysis - what types of people saw and responded to the campaign - at the end of each campaign as part of our service. No other company provides the full-service audience targeting and back end reporting.'

Web site: www.choicestream.com .