$12m for Customer Feedback Tech Firm

In the US, online customer satisfaction survey software provider Allegiance has closed a $12m round of Series B funding, which it will use to accelerate the development of new products and services and to expand its sales and marketing efforts.

Allegiance's software collects feedback from a number of points within customer relationships, including transactions and customer experience surveys, via web sites, social media and telephone. Its latest funding has been led by new investor El Dorado Ventures, with participation from Rembrandt Venture Partners and current investor Allegis Capital.

'We are thrilled to have these industry leaders validate Allegiance's technology and its business strategy by investing in the company,' states President and CEO Adam Edmunds. 'This new funding will enable us to better serve our clients with new, innovative solutions and to continue shaping a critical component of business success: Voice of Customer Intelligence.'

Web site: www.allegiance.com .