EthOS Officially Rolls Out in 15 Languages

Ethnographer Siamack Salari has officially launched the EthOS mobile app, designed to enable brand owners to view how their products and services are used by consumers. The tool is now available in 15 languages on iPhone, Blackberry and Android devices.

Salari claims that the EthOS (Ethnographic Observation System) is the first global ethnographic research tool to have been brought to market.

The app allows brand owners to create projects and workspaces on the web and then invite consumers to upload their own video clips, pictures, text or audio using their smartphones, to show how products, brands and services fit into their lives.

Commenting on the launch, Salari said: 'The implications for the industry are huge as we are now in a position to facilitate much more meaningful dialogues between brand owners and consumers. Dialogues that are instantaneous and rich, and will change the way large organisations interact with their consumers and employees.

Web site: www.ethosapp.com .