Edelman Launches 'Influencer' Analysis Tools

PR agency network Edelman has launched BlogLevel; a new tool to help identify who is influential on particular topics across the blogosphere. The firm has also released version 2.0 of its TweetLevel service, which pinpoints those who are influential on Twitter.

Both tools are supported by a proprietary algorithm that uses forty different metrics to track and score bloggers and tweeters - in any language and country - according to their influence.

The firm says that people who rank highest are those who create original ideas that are 'amplified' (or spread) by others and those who 'engage most meaningfully' with their followers.

In addition, the BlogLevel algorithm considers the discussions on other social media platforms, ranks how much a post is discussed on Twitter, and analyses how optimized the blog's content is for search.

Jonny Bentwood (pictured), Director and Head of Influencer Engagement, Edelman UK, who led the development of both tools, says that they differ from others designed to track influence.

'Most of the other tools that are out there focus exclusively on Twitter and Facebook profiles and ignore other online activities like blogging,' Bentwood states. 'With BlogLevel and TweetLevel, we can consider influence more holistically. For example, it's clear that blogs are more influential when their content is search-optimized and discussed in social media channels like Twitter, so those are metrics we've built into BlogLevel.'

Last week, Edelman's research and measurement consultancy StrategyOne, acquired online research communities specialist PluggedIN, in a bid to not only strengthen its MROC (market research online communities) offering, but also its commitment to further developing its research and insights portfolio.

Web site: www.edelman.com .