YawnOn Consumer Data Sales Platform Launches

In the US, a new firm called YawnOn has been launched, through which consumers can sell their personal data, information and opinions.

The company invites consumers to share their information through completion of an online questionnaire, and the resulting data is then marketed to relevant companies by YawnOn.

Consumers who join YawnOn will be offered a choice of levels and compensation. At the most basic level, they simply provide a name, address and e-mail address. At higher levels, they provide information about their buying habits and opinions about specific kinds of products and services.

YawnOn will pay its members on a sliding scale, so that the more information a member is willing to provide, the more they will earn.

The firm has been set up by John Rochon Jr, whose background includes experience with financial analysis, mergers and acquisitions, and business operations. He is the CEO of Richmont Direct, an operating unit of Dallas-based private investment and business holding company Richmont Holdings.

Rochon Jr states: 'The dark and dirty secret of Internet cloud commerce is that everyone's information is being grabbed right out from under their noses every day and sold to marketers. Consumers get absolutely nothing for it, and that's not fair. YawnOn is going to dramatically change that.'

Rochon said the company has plans to offer access to approximately 5 million potential members, through agreements with companies which have active social networks.

Additionally, Rochon has plans for a public offering, which will be announced at a later date.

Web site: www.yawnon.com .