Affectiva Raises Further $2.7m for Emotion Analysis

US-based facial expression technology firm Affectiva has raised a further $2.7m in funding, following yesterday's announcement by WPP-owned Kantar that it had invested $3m in the firm.

This latest round of financing has been made by investment management firm Myrian Capital, and as a result of the two investments, representatives from both WPP and Myrian Capital will assume seats on Affectiva's Board of Directors.

Affectiva says the $5.7m will be used to accelerate development and marketing of its Affdex emotion recognition software, which applies scientifically validated and patented methods to interpret viewers' emotional responses.

Additionally, the funding will be used to support the further development of the firm's Q Sensor, which quantifies emotional excitement by measuring a subject's electrodermal activity (EDA), motion and temperature.

Eric Salama (pictured), CEO of Kantar, says that as a result of the investment, his firm is planning to incorporate Affectiva technology into its communications research and innovation work.

Separately, Affectiva has appointed former ChoiceStream engineer Timothy Peacock as Vice President of Engineering, and former SugarCRM exec Andy Dreisch as Vice President of Customer Success.

Web site: www.affectiva.com .