Reputation.com Lands $41m Investment

In the US, online reputation management firm Reputation.com has raised $41m in a Series D round of financing, which it will use to grow the size of the company and the scope of its technology.

Through Reputation.com, individuals are able to monitor and control what is said about them on the web. The company's free and paid solutions combine reputation science, sentiment analysis, 'persona isolation' and cloud refinement to cover every aspect of 'digital life', including social networks, social media, online search, data brokers and people search databases.

In addition, the firm has built a database containing information on individuals, with the aim of eventually providing consumers with the option to be paid by marketing firms who want to market to them.

CEO and founder Michael Fertik, comments: 'Multi-billion dollar industries, including search engines, social networking and online advertising, are built around online data. But that doesn't mean we have to hand over our life's keys to the web. Digital identity control is a necessary antidote to the architecture of the web, and one that consumers are demanding.'

The new round of funding was led by venture capital firm August Capital, with participation from Insight Capital and existing investors Jafco Ventures, Kleiner Perkins Caufield & Byers and Bessemer Venture Partners. This brings the company's total capital raised to more than $65m.

Web site: www.reputation.com .