Opinium Launches Mobile Survey Platform

Opinium Research has partnered with technology firm Roundpoint, to launch a new mobile research platform, giving access to a panel of respondents.

Opinium offers consultancy, syndicated, and field and data services, including a daily low-cost online omnibus survey of 2000 UK adults per wave. The new service, Opinium Mobile, opens the prospect of real-time feedback, in-location, allowing response both by SMS or WAP/Mobile web streams. Results can be delivered within 4 hours if required.

The partners say mobile phone response rates are higher than those for other research methods, with the majority replying within 5 minutes of survey launch; and that hard-to-reach 16-25 year olds can be accessed this way.

Roundpoint CEO Trevor Shonfeld says his company developed the technology on finding there was no single solution available for a planned survey of their audience and app users: 'because there's wasn't one we developed one'. He adds: 'Teaming up with Opinium was ideal. We are very impressed with their expertise and professionalism and like Roundpoint they enjoy a preparedness to reach out with the new.'

Opinium MD James Endersby comments: 'With mobile phones now a life essential, mobile research has come of age, giving us the ability to extract real time insight whilst consumers are on the move and in the moment. This will empower marketers with the tools to be able to engage with consumers at the exact moment they come into contact with their brand.'

Web sites: www.opinium.co.uk and www.roundpoint.com .