Contagious Launches Consumer Advocate Platform

In Australia, word-of-mouth (WoM) marketing specialist Contagious Agency has launched a consumer advocate platform, featuring a proprietary Facebook tracking tool.

Contagious uses WoM product sampling to identify those key influencers capable of driving purchase intent, taps into their opinions and uses them to develop online advocacy campaigns, long-term advocate programmes and social media initiatives.

The company's new platform has been developed for clients who wish to undertake digital WoM campaigns.

Strategic Director and co-founder Zoë Boalch (pictured) explains: 'What's different about our proprietary tool is that it can actually pull information from private areas in Facebook, providing an opportunity for our clients to directly read and see how our consumer team are advocating their brand. Our upper hand is that we have a network of consumers who are happy to 'opt in' and allow us to track these private areas which ultimately provides our clients with more sophisticated results.'

Web site: www.contagiousagency.com.au .