Luth Partnership to Probe Respondent Emotions

US-based ethnography specialist Luth Research has partnered with biomedical engineering firm Exmovere, to understand respondents' emotions when they participate in research studies.

Exmovere uses technology-based products built on existing sensors, hardware and software to detect emotions and understand psycho-physiological principles. By combining this with Luth's expertise in interpreting results, the pair say they will develop physiology-based questions and analysis solutions to uncover not only what a respondent 'intends' to do, but also on how they feel about it.

President and CEO Roseanne Luth comments: 'With the new Exmovere-based battery of proprietary physiology-based questions - which we can add to any study - we can now clearly show and evaluate how people feel. Capturing emotional states as part of our market research work will help clarify and quantify true interest, intent and likelihood to act for our clients.'

Web sites: www.luthresearch.com and ww.exmovere.com .