Lightspeed Launches Panels in Poland and Greece

WPP-owned Lightspeed Research has launched new online panels in Poland and Greece, with more than 12,000 and 5,000 panellists respectively.

The new panels will employ double opt-in panellists, who have been recruited to the same standards established across the firm's 26 proprietary global panels. Additionally, panellists will be profiled against a wide range of products and services categories.

Andrew Cayton, CEO EMEA, comments: 'Client demand for quality sample in Poland and Greece has continued to grow, and we felt that it was of strategic importance for our European business to have a presence there. The new panels allow us to offer our clients a seamless sample service to the stringent quality standards currently enjoyed by our clients.'

Earlier this summer, Lightspeed Research unveiled a new custom panels and communities offering called Lightspeed Engage, to custom build panels to match clients' requirements, and build communities - either standalone or as a subset of a larger panel - for use throughout the research cycle.

Web site: www.lightspeedresearch.com .