German Sample Provider Opens in London

German sample and panel provider respondi AG has today announced the opening of a UK subsidiary: respondi Ltd. Christopher Morasch, Chief Sales Officer at respondi AG will take on the role of UK Managing Director.

Morasch, who has been with the company since 2006, will continue with his head office role and will be supported in London by newly appointed Jennifer Roberton as Sales Director for the UK. Roberton (formerly Jennifer Perry) has over ten years' industry experience with companies such as eRewards, Ethnos and The iD Factor.

respondi, which is based in Cologne and already has offices in Paris, says it already operates one of its largest online panels in the UK. In addition to supplying clients with respondents from its Europe-wide panels, the firm also designs and operates custom panels and online communities, and supports clients in the planning and implementation of online survey projects.

Dr Otto Hellwig, CEO of respondi AG, comments: 'I am delighted that we have such an excellent team at our London base. This new office means that we are now present in the three largest markets in Europe, allowing customers direct access to our services. This subsidiary represents an important move for us in our relatively short history, taking us a significant step closer to our aim of becoming Europe's leading provider for online sampling.'

Web site: www.respondi.com .