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BlueKai Unveils Hub for Disparate ROI Data
Data management and analysis firm BlueKai has launched TrackSimple RAD 360™ Analytics, which gives media planners and buyers a centralized hub for the analysis of disparate audience and performance data.
The Cupertino, CA-based company provides a complete technology solution for managing private data assets and analyzing campaign performance to maximize marketing ROI, as well as The BlueKai Exchange, billed as the world's largest marketplace for anonymous third party audience data.
Blue Kai says ROI measurement now requires marketers to piece together disconnected bits of media and audience analytics data. The new solution is offered as part of the firm's data management platform (DMP) and helps clients to understand the value of different data assets, and to improve audience targeting.
Features include modeling of target audiences and profiling of current visitors according to their type and behaviour; audience and media mix optimization; live and transactional audience analytics providing integrated activation and acquisition; and out-of-the-box media performance reports including pacing, KPI tracking and multi-channel trending.
According to Jon Ingalls, CMO of BlueKai, 'we created TrackSimple RAD 360™ Analytics with the user in mind. Great analytics is one thing but being able to transact an insight is the key here - [to] put new insights in motion.'
Web site: www.bluekai.com .
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