Retail Specialist Shoppercentric Adds Director

In London, consumer behaviour specialist Shoppercentric has appointed qual freelancer Louise Lear as a Director.

Lear brings seventeen years of experience in research in the UK. She worked on shopper research at Research International in the early 1990s and later joined TRBI (now part of Synovate), where she became a Director in the qual Brand Development unit. She left in 2006 to become an independent focusing on retail and shopper research, with Shoppercentric as one of her clients.

According to Shoppercentric: 'We couldn't be happier that Louise is joining us on a permanent basis. We've worked with her closely enough these past few years to know she's going to be another excellent addition to the team.'

Shoppercentric was established in 2004 and is online at www.shoppercentric.com .