TNS Launches Online Community Omnibus

In the UK, TNS Omnibus has launched ChatterBus, which offers access in short time segments to general or targeted groups via an online community format.

TNS Omnibus provides face-to-face, telephone and online methodologies nationally and globally, and its panel comprises a sample of 1,000 GB adults aged 16-64. The new ChatterBus service runs every Wednesday evening, and can be booked for additional ad hoc sessions throughout the week. Clients can take time 'slots' from 5 to 90 minutes, and within 24 hours receive output detailing all the conversations in full.

All sessions are moderated and involve up to ten participants drawn from the general public, recruited from TNS Omnibus's own CAPI Omnibus survey. Targeted groups are also available on request.

Sue Homeyard, MD of TNS Omnibus, explains: 'Chatterbus can be used for so much - from testing advertising creative, co-creation, understanding in-situ product usage, understanding the 'why' behind quantitative results, or even just getting some useful illustrative quotes to bring presentations to life.'

Web site: www.tnsglobal.com .