SPA Future Thinking Spins Off Analytics Expertise

In the UK, full-service agency SPA Future Thinking has launched The Analytics Hub, a new company offering a full range of analytic methodologies for clients ranging from small market research agencies through to branding shops.

London-based SPA was acquired by private equity firm Next Wave Partners and merged with Oxford agency Future Thinking (formerly known as TORA), in which Next Wave holds a 60% stake.

The Analytics Hub will offer services such as segmentation, statistical modelling, dashboard and visualisation, conjoint and discrete choice analysis, as well as forecasting and data mining.

Dan Hillyard, until now Innovation Director at the parent firm, will lead the new venture as Managing Director, having previously held senior statistics and consultancy roles at Future Thinking and Nielsen.

Commenting on the launch, Hillyard said: 'Our ethos for The Analytics Hub is to provide top-quality statistical and analytical expertise while working in a highly consultative and supportive way. Analytic methodologies are often challenging, and we'll make it easy for clients to access high-end analytics to generate insights and solve problems.'

Web sites: www.spafuturethinking.com and www.theanalyticshub.com .