PRIME Research Relocates in New York

In the US, comms specialist PRIME Research has moved its New York operations to larger premises in Madison Avenue, following the expansion of its management team.

Established as an academic research institute in Germany in 1987, PRIME now has bases in the USA, Brazil, Uruguay, the UK, Germany, Switzerland, India and China. Services include PR monitoring, research, evaluation and consulting services, as well as social media monitoring, strategic media analysis, and reputation benchmarking.

In North America, the company employs a team of 50 consultants and analysts in Ann Arbor, MI; Chicago; and New York.

Commenting on the recent expansion, CEO Mark Weiner says: 'Our growth in this tough economy is credited to our strength in providing precision client focus, our leading edge capability in both social and traditional media measurement, and our flexibility to work across multiple markets.'

Web site: www.prime-research.com .