Toluna Links Panel Platform with Facebook

Online panel and survey technology firm Toluna has launched PanelPortal Connect, which integrates its community management platform PanelPortal with Facebook.

PanelPortal was developed to help clients generate customer insight by creating, hosting and managing their own online communities. The new Connect service enables brands to invite their Facebook fans to join a branded panel community, hosted within their Facebook fan page.

Through the platform, Facebook users can register, complete their profile information, and then take part in polls, surveys, discussions, blogs and onsite activities, without having to log out of Facebook.

In addition, the software helps manage fans' activity, profiles and discussions, and allows the export of survey results and the packaging of data into reports, plus the option to implement an extended profile for survey targeting.

Mark Simon, Global Leader Technology Practice, explains: 'Brands that already have a proprietary online panel or community can use PanelPortal Connect to turbo-charge their recruitment. Those who do not, can now leverage their fan page on Facebook to engage with consumers in a deeper, more meaningful way - going beyond quick polls to gain valuable insights.'

Web site: www.toluna-group.com .