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European Advertising & Media Yearbook 2002
WARC's new 'European Advertising & Media Yearbook 2002' is now available. Claiming it is the most comprehensive and authoritative source of European and media data available, it should be an asset to any marketer's bookshelf or briefcase.
As ever, this meaty 350 page tome combines key data on national markets with detailed listings of individual media companies. It has been designed as a practical working tool for anyone tasked with research across the EU and is a veritable snip at £195.00 + p&p. And, as in previous years, it has been published in partnership with the UK Advertising Association and Advertising Information Group.
The volume contains a comprehensive directory of over 3,000 media owners, advertising agencies, media buyers and professional organisations. It details current European advertising expenditure, the top advertisers and product categories, media statistics, and research surveys. It also provides a handy set of up-to-date and comparable economic and demographic breakdowns by country.
For extra serviceability, the yearbook's media directory lists all its entries by verified address, telephone and fax number, e-mail and WWW address. All the compiled advertising and editorial contact names are similarly as detailed.
The yearbook is completed with its traditional summary of current advertising restrictions by country, media and product category, along with a concise overview of the ever-shifting and complex EU ad regulations as they presently stand.
For further information, visit www.warc.com
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