$2m Boost for Ad Targeting Specialist

In the US, digital advertising firm Connexity - developer of an ad targeting tool called the Audience Discovery Platform - has secured $2m in debt financing, and plans to accelerate its growth.

Connexity's tools track and analyse the intentions, affinities and in-market behaviour of consumers, in order to deliver the most appropriate audience for each brand and the most appropriate ads for each individual.

The new financing comes courtesy of Silicon Valley Bank, and Connexity CEO Dave Gross comments: 'Silicon Valley Bank is a natural partner for us given their global reach and expertise in digital media. We are pleased to have the bank on board as we enter the major growth phase for the company.'

Web site: www.connexity.com .