Lee Rejoins BDRC for Asian Launch

London-based BDRC Group - which in the UK includes BDRC Continental and Perspective Research Services - has opened an office in Singapore, headed by former employee Piers Lee who recently left his role as MD of Kadence Asia Pacific.

BDRC Asia will offer both a CATI facility and viewing studio from its offices, while specializing in B2B, financial, and travel and tourism research and business consulting.

Lee originally worked for BDRC from 1996 to 2000 as a Research Manager, supporting UK and European financial institutions. For the past seven years, he has been MD at Kadence Singapore, which he set up in 2004. Prior to this, he served as General Manager of Synovate's Financial Services and B2B divisions. He is also a former President of the Market Research Society of Singapore.

Dr Cris Tarrant, CEO of the BDRC Group, comments: 'Piers is a very experienced researcher and business analyst who has consulted widely for corporations in Asia. He has a successful track record of establishing new ventures in Asia and we look forward to seeing him develop a regional research business in Asia from this Singapore hub.'

Web sites: www.bdrc-continental.com , www.perspectivemr.co.uk and www.bdrc-asia.com .