Datalogix Hires Holland to Drive CPG Sector Growth

In the US, online targeting specialist Datalogix has appointed former Nielsen exec Rob Holland as General Manager, with responsibility for the firm's suite of audience and measurement solutions for the CPG sector. Ashley Grace has also joined as Head of Client Solutions.

DataLogix - which has offices in Westminster, CO and New York City - operates an audience and measurement platform powered by a database which the firm says tracks behaviour for over $1 trillion dollars in consumer spending.

Holland (pictured) joins from Nielsen, where he most recently served as SVP, Global Retail and Shopper Practice. Prior to this, he oversaw the research giant's HomeScan Panel business while working in a number of exec positions within its consumer product groups across North America. Earlier in his career, he held senior positions at Safeway and The Clorox Company.

Grace, formerly VP of the Advertising Research Systems division for comScore, will report to Holland and lead Datalogix's CPG and Healthcare client solutions.

The company's President, Eric Roza, comments: 'The opportunity to help CPG companies more precisely reach online audiences with relevant offers, while measuring the resulting sales lift, is massive I'm thrilled to have two of the CPG industry's brightest minds leading the charge to bring the power of purchase-based, 1:1 marketing into the digital era.'

Web site: www.datalogix.com .