Opinionmeter Adds Location Data to Survey App

Customer feedback platform provider Opinionmeter International has updated its research survey app for the iOS, to simplify the process of capturing respondent location data.

Launched in August, the app has been designed to enable researchers to walk in and out of connectivity range without the need to halt a survey.

The firm has now integrated interactive maps into the app, in order to by-pass the need for respondents and market research interviewers to enter their location. When the map is touched, the location details are captured, including street, city, zip, country and GPS co-ordinates.

Public transport provider Metlink is already using the system in Australia as part of its customer research program, through which it conducts about 40,000 face-to-face surveys annually.

Leigh Thomas, from Opinionmeter Australia, comments: 'This new map-based question type will reduce errors and save tens of seconds per survey, seconds which add up to real efficiency and dollar savings with the volume of surveys conducted.'

Web site: www.opinionmeter.com .