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Chaves to Lead Aegis Media's aevolve in Malaysia
Aegis Media has launched its communications insight and evaluation company aevolve in Malaysia and appointed Mark Chaves to lead it as Chief Insight Officer.
Aegis, formerly the owner of world no.6 agency Synovate, began the roll-out of the company in Asia in August, following ten years of growth in the US and UK, with former Nielsen exec Adam Hodgson taking overall charge in Asia.
aevolve offers rigorous analytical research to help clients with strategic media planning, and can call on a 10,000-strong consumer panel in addition to qual expertise. ævolve units will be established across the region over the next ten months with a focus on China and South East Asia. In Malaysia from this month, it will offer the Consumer Connection System (CCS), a newly developed system for media, marketing and consumer targeting data based on contacts with 3000 respondents.
Chaves moves from sister agency Vizeum Media Services where he was Communications & Planning Director, and worked previously in Aegis division Carat.
Web sites: www.aemedia.com and www.aevolve.co.uk .
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