Insight Hires for 'Chief Possibility' Role

US-based qual/quant agency Insight Research Group has appointed branding specialist Perry Baldwin for its newly created post of 'Chief Possibility Officer', responsible for communicating both the firm's external and internal 'strategic vision'.

Founded in 1998, Tribeca, NYC-based Insight Research Group offers a range of services including thought leadership studies, segmentation/targeting strategy, brand positioning and concept development.

Baldwin joins from Doe Anderson Advertising where he was COO, responsible for strategic planning and market research. Prior to this, he was a Partner at branding/comms agency Branding Iron & Consumer Studio, and a Senior Partner at J Walter Thompson.

In his new role, Baldwin will manage client relationships and oversee Insight's brand identity and marketing initiatives. He will also spearhead employee development across the company.

Boaz Mourad, co-CEO, comments: 'As Insight continues to expand, we need to build a senior team that both reflects our values and can cultivate our growth with creativity and imagination. Perry is a strategist, thought leader and organization builder - a rare and perfect combination for us.'

Web site: www.insightresearch.biz .