A Lab in a Cab: Hall & Partners Debuts Taxi Service

Brand and communications research specialist Hall & Partners has opened a mobile market research lab in the back of a London taxi cab.

Hall & Partners is using the brightly branded cab for a range of services, including to shuttle consumers home from shopping centres in exchange for their opinions about their shopping experiences.

Alternatively, clients can roam the streets to 'pick up' passengers, in order to ask them about specific subjects. Product and taste tests can also be conducted from the cab.

The cab idea was originally piloted back in 2007, but is now in full operation.

Web site: www.hall-and-partners.com .