Peanut Labs Launches DIY Platform

San Francisco-based social media sampling firm Peanut Labs has developed its own DIY platform SurveyTool.com, offering access to a sample pool of respondents sourced from its network of social media and gaming sites worldwide.

Peanut Labs, which was launched in 2007 to provide market researchers with access to members of social networking sites, was recently acquired by panel specialist e-Rewards, which trades under the Research Now brand.

The firm's new DIY survey software enables users to launch their surveys directly to an audience drawn from more than 50 million consumers across hundreds of web sites. Additionally, users can target demographic segments to engage with specific audiences.

CEO and co-founder Norman Ali says that the new tool is the only survey software on the market that allows users to conduct tracking or periodic surveys automatically. He comments: 'Utilising SurveyTool.com, organisations can easily conduct, manage and analyze research to drive their business forward, tracking changes in consumer behaviour and monitoring trends over time.'

Sample is currently available for the US, the UK, Australia and Canada, and the firm plans to expand into additional markets in 2012.

Web sites: www.peanutlabs.com .