Ipsos MediaCT Launches Smartphone Research Suite

In the UK, Ipsos MediaCT has launched a suite of research tools under the umbrella name of Mobi-Vision, to enable clients to capture insights in real-time via their smartphones.

In development for the past two years, Mobi-Vision packages mobile surveys, passive mobile measurement and live qual research. It features a number of tools including:

• Mobi-Vision Real Time Content Evaluator - to assess broadcast content using a combination of mobile and online methods
• Mobi-Vision Diary - to capture data through diary-type information, as well as photos/videos
• Mobi-Vision Events - enabling push-based polling to be delivered to handsets in real-time for evaluation of events such as cinema, concerts and live sporting events
• Mobi-Vision Engagement - to capture audience engagement and appreciation as content is being consumed
• Mobi-Vision Cross Platform - to help clients understand how audiences consume brands across different platforms.

Ipsos MediaCT MD Liz Landy comments: 'Ipsos is constantly striving to connect with audiences by encouraging interaction as well as supplying our clients with robust and credible research. Coming soon is the integration of our mobile research app into our online panels, and integrating both mobile and PC passive measurement, enabling a 360 view of digital behaviour with survey and qualitative research.'

Web site: www.ipsos.com .