Sojern Debuts Traveller Targeting Platform

In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities.

The new Sojern Media Platform (SMP) uses advanced targeting algorithms and machine learning to provide insights on travellers and their behaviour, while also giving access to that audience.

President and CEO Mark Rabe comments: 'The Sojern Media Platform combines what matters most to marketers: access to great audiences, unique tools to reach those audiences and actionable insights to optimize campaign performance. Together, our data, technology and insights make the platform one of the most accurate and efficient ways for marketers to reach travel audiences at scale.'

Web site: www.sojern.com .