Analytics Entrepreneurs Join Social Media Ad Firm BliNQ

In the US, social media ad technology firm BLiNQ Media has appointed Daniel Upton and Adam Rice - the founders of social media analytics firm Looxii - as User Interface/Data Visualization Engineers in its Atlanta office.

Based in NYC, BLiNQ provides campaign planning, management, optimization and analytics via its BAM platform (BLiNQ Ad Management). The firm also has offices in Atlanta, Chicago and Boston, with European headquarters in London's Soho Square.

Rice and Upton both earned masters degrees from Georgia Tech's Digital Media program, prior to launching the social media analytics platform in the summer of 2009.

Looxii will continue to operate as a separate entity, while in their new roles, Rice and Upton will help further advance BLiNQ's approach to integrating social media analytics and ad data.

BLiNQ CEO Dave Williams (pictured) says Upton and Rice will advance the firm's development of advanced social media reporting, analytics and custom metrics, enabling it and its clients 'to best understand the advertising impact and make the most of every initiative.'

Web site: www.looxii.com .