Populus Adds Two More Directors from ICM

UK polling firm Populus has appointed another two former ICM directors, Gary Muncaster and Chris Menzies, just two months after ICM founder Nick Sparrow joined the firm as a Special Advisor.

At Populus, Sparrow works with Patrick Diamond, who also joined from ICM earlier this year to lead the firm's data collection and processing business, Populus Data Solutions.

Muncaster left ICM more than a year ago after working for the firm for eleven years, during which time he also served on parent firm Creston's Board of Directors. He specialises in customer experience measurement and helping clients develop new products and services.

Menzies, who is now Populus' Research Director and Head of Omnibus, previously spent eight years at ICM heading up a team of researchers within the consumer and omnibus department.

Populus MD Michael Simmonds comments: 'These arrivals start a new chapter for Populus. Their expertise, knowledge and drive will help Populus expand into new areas while maintaining its reputation for intelligent and insightful research. Having successfully launched Populus Data Solutions last year it is exciting to be joined by more hugely experienced and talented people.'

Web site: www.populus.co.uk .