Borderless Unveils 'South Africa Pulse' Panel

Emerging market specialist Borderless Access Panels has launched a proprietary panel in South Africa, which it describes as a 'gateway' to other African markets.

Cross-Tab subsidiary Borderless currently offers access to proprietary online panels across the BRIC region (Brazil, Russia, India and China), as well as in Mexico.

SVP Dushyant Gupta comments: 'South Africa - the economic powerhouse of Africa - is not only in itself an important emerging economy, it is also the gateway to other African markets. With global players there and a growing market, it is imperative to feel the pulse of South Africa and that's where Borderless Access comes into the picture.'

Web site: www.borderlessaccess.com .

For a South African country profile and MR info see the MR-a-thon page at www.mrweb.com/countries/88safrica.htm .