'First' Google+ Analytics Tool Unveiled

Social media analytics specialist Simply Measured has launched what it describes as the first analytics solution to enable marketers and PR professionals to understand their brand's presence on Google+.

Simply Measured provides a platform to integrate a client's social media data, with options to generate Excel-based reports or publish directly to PowerPoint.

The new tool enables brands to track and analyze engagement on their Google+ page, benchmark against their competitors, and monitor conversations about their brand taking place on the site.

Engagement levels can be monitored and compared to those of the competition on factors including circle volume, post type, and content ranking.

Chief Product Officer Aviel Ginzburg comments: 'If you want to be a leader on Google+, you need to observe what your competition is doing as well as start to understand how this affects your social media strategies. With our new tool, we are providing marketers with a way to make data-driven decisions when it comes to their Google+ strategy.'

Web site: www.simplymeasured.com .