Dapresy Expands Team to Service GfK Contract

Swedish market research technology provider Dapresy is expanding its team across Europe, after winning a global partnership agreement to supply GfK with its Dapresy Pro online dashboard and reporting solution.

Dapresy provides online portal software for research distribution and sharing, including a new solution called StoryTeller. CEO Torbjörn Andersson says the partnership with GfK is Dapresy's largest yet, adding that his firm has already recruited three new members of staff to meet the service needs of the contract, and is planning to ramp up its local support teams in Germany, the UK and in France.

Bruno Colin, GfK's Global MD, Technology and Operations, comments: 'GfK was looking for something new for the presentation of large tracking studies to multiple users. We were impressed with the efficiency of Dapresy Pro and the fact that it links so seamlessly to our data collection tools.'

GfK France will be the first to roll out Dapresy's technology and a number of GfK units are soon to start implementation and training.

Web sites: www.gfk.com and www.dapresy.com .