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VNU Acquisition in Spain
VNU Business Media Europe division has acquired the Spanish publishing house Publicaciones Profesionales SA. The company produces publications and organises popular industry events for the advertising and marketing industries.
The acquisition includes the market leading weekly 'Anuncios', the yearbook 'Los Anuncios del Aņo' and awards including 'La Fiesta de la Publicidad'. In addition, the company owns the website Anuncios Online ( www.anuncios.com ) and the daily newsletter Anuncios Press, with information about the advertising industry.
Publicaciones Profesionales was founded in 1980 and employs approximately 25 people with annual revenues standing at approximately EUR 3 million. The current management team will continue to lead the company.
The acquisition fits with VNU's strategy to establish market leading positions in selected segments of the market for professional information and further strengthens its publishing presence in the advertising and marketing sector. VNU is already present in Spain with the companies VNU Business Publications Espaņa, ACNielsen Espaņa and RTA Claritas Espaņa.
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