$25m for Video Metrics Specialist Unruly

London-based social media video ad platform Unruly Media has received $25m (£16m) in a Series A investment, which will be used to 'aggressively accelerate' its international expansion.

Since its foundation in 2006, Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ social media video campaigns for global brands and agencies using its proprietary RAMP (Real-time Amplification and Measurement Platform).

The firm also has offices in New York, San Francisco, Berlin, Paris, Stockholm, Amsterdam, and Sydney, and reaches an audience of 725 million monthly unique users across platforms such as YouTube, Facebook, Twitter and publisher sites, as well as through blogs and mobile apps.

RAMP identifies the brand and content advocates who start social media conversations, while delivering metrics for awareness, attention, advocacy and action.

Unruly's funding has been raised through technology investors Amadeus Capital Partners, Van den Ende & Deitmer, and Business Growth Fund.

CEO and co-founder Scott Button comments: 'As we've said all along, Unruly doesn't need to raise capital. We turned over more revenue last quarter than we did in the whole of the previous year and are fast approaching an annual revenue run-rate of $50m, and we've been profitable for the last three years. But this is about ambition, speed and scale. The extra capital will enable us to aggressively accelerate our international expansion.'

Web site: www.unrulymedia.com .