eBureau Spins Off Online Ad Targeting Arm

US predictive analytics specialist eBureau is spinning off its online ad targeting arm into a new company called TruSignal, to help marketers reach audiences across digital display, video and mobile campaigns, while targeting those users that 'look like' their highest value customers.

eBureau has been developing its audience targeting solutions since 2010, and has conducted a series of digital display and video campaigns with several advertisers and digital agencies.

Using patented data mining and predictive analytics technologies, TruSignal claims its' Ideal Audiences' product is up to 80% more precise than existing online audience segmentation methods, which it says often focus on a web site visitor's basic demographics, or solely on the content on the web page itself.

eBureau founder and CEO Gordy Meyer comments: 'After nearly two years of research and development, product refinement, and market testing, our audience targeting product line has emerged as our fastest-growing offering. With the formation of TruSignal, we are dedicating resources to become a best-of-breed player in the digital advertising technology ecosystem.'

Web sites: www.ebureau.com and www.tru-signal.com .