ThinkVine Raises $8m for Mix Modelling Solutions

US-based ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has secured $8m in Series C funding. The money will be used in rolling out its marketing optimization and marketing mix modelling solutions, and to step up its sales and marketing efforts.

ThinkVine was launched in 1999 and is based in Cincinnati, Ohio. The firm's latest funding includes new participation from Northwater Capital Management alongside existing investors Draper Triangle, DFJ Portage, CincyTech and Ft. Washington Capital Partners.

Mark Battaglia, ThinkVine's CEO, comments: 'With ThinkVine, marketers understand the effect their marketing has on targeted consumer groups and the value each type of marketing activity delivers for their business. This funding round will enable us to extend our leadership position.'

Web site: www.thinkvine.com .