Shoppercentric Hires Former Sainsbury's Insight Expert

In the UK, consumer behaviour specialist Shoppercentric has appointed former Sainsbury's Senior Insight Manager Claire Pearson as a Director.

The firm was founded in 2004 and is based in Harpenden, Herts. Pearson joins with ten years' experience gained at retail giants Sainsbury's, Cadbury and Tesco's. Most recently, she served as Senior Insight Manager in Sainsbury's Customer Insight and Loyalty division, where she managed a team responsible for store development and business performance insight.

Prior to this, at Cadbury's, she was the Acting Head of Insight, responsible for providing strategic direction at category, customer and channel level, and she also held senior insight roles at Tesco. She began her career as a Food Retail Analyst at Merrill Lynch, after working as a graduate trainee at John Lewis.

States Shoppercentric MD and founder Danielle Pinnington: 'With a proven track-record of driving great insight into actions, Claire is truly passionate about how insight underpins business' interaction with both consumers and shoppers, helping to deliver true commercial advantages. Our clients are going to love her.'

Web site: www.shoppercentric.com .