New Tool to Help Measure Social Media Impact on Stocks

In the US, two financial sector firms have partnered to introduce a tool which combines web analytics, social media sentiment and quantitative research to help gauge how social media impacts on stock prices.

Penton's Registered Rep - which provides an online source for financial advisors, as well as breaking news, data rankings and profiles - collaborated with trading research specialist Titan Trading Analytics to develop the new Social Behavioral Research Dashboard.

The tool includes a suite of proprietary quant and qual research tools which factor in dozens of human emotional reactions - ranging from euphoria to panic. In addition, the system gathers social media stock data from Twitter, Yahoo!, Google and financial blogs, and assigns each stock with a sentiment score to gauge how it is perceived by the general public.

Penton Financial Services Group VP William O'Conor (pictured) comments: 'The tools provided by Titan address the hottest area of stock research today - behavioral finance. Combined with our industry news and practice management advice, Registered Rep can be counted on by advisors from all channels to assist in growing their practice.'

Web sites: www.penton.com , www.registeredrep.com and www.titantrading.com .