Cint Rebrands, Hires European Panel Director

Cint has re-branded its product names to reflect its twin focus on sample access and panel management solutions - and also has a new logo. Separately, the firm has appointed former SSI exec Anita Haddu as Director of Panel Development, Europe.

The firm's Cint Sample Access and Cint Automated Tracker are now called 'Cint Access', while its Cint Panel Manager and Cint Direct Revenue services are now re-branded as 'Cint Engage'. Both feed into what was formerly called the Cint Panel Exchange (CPX), now re-named 'OpinionHUB' and hosting 7 million people from more than 600 panels in 60 countries.

Marketing Director Hilary Shapiro told DRNO the HUB name reflects the firm's focus on bringing people who have questions in to connect with real people who want to share their opinions.

In addition, the firm's integrated consumer access product Cint Direct Sample has been re-named Cint Link, and now encompasses its survey tool plug-in, as well as its API solution adding a link to OpinionHUB from any proprietary research software.

Shapiro says the new branding also signals Cint's plans to offer 'more innovative products', including a DIY solution to be announced soon.

To support the re-brand Haddu (pictured) joins Cint's Amsterdam office, with responsibility for business development across Denmark, Germany and the Netherlands, as well as the promotion of panel management solution, Cint Engage.

For the past five years, Haddu worked at Survey Sampling International (SSI), latterly as Senior Project Manager, Strategic Development, responsible for new partnerships, systems and market development. Before this, she held marketing and project management roles at Dutch manufacturer Interflon, plastics firm Nyloplast, and telecoms company Tiscali.

Sandy Casey, SVP of Panel Operations, comments: 'Anita's experience will support Cint's continued quality supply footprint around the globe. In addition, she will also be a key player in assisting us to find hard-to-find panel groups.'

Web site: www.cint.com .